He tells engaging and inspiring stories that highlight his personal philosophies on life. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.Phil Knight recounts his struggles, victories, and lessons learned from building Nike from a small startup to a billion dollar shoe giant. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. It all begins with a classic crossroads moment. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.īut Knight, the man behind the swoosh, has always been a mystery. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo.
Today, Nike’s annual sales top $30 billion. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
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